Sean Breaux

Entrepreneur, creator, and builder of web and mobile products. Here are a few things I've made:

Skate Champ

1 million downloads, 4.3/5 star rating, $0 marketing budget.

A turn-based multiplayer game of S-K-A-T-E against friends which parallels the basketball game of H-O-R-S-E, available in the iOS App Store and Google Play Store. I was responsible for the concept, branding, programming, 3D modeling, gameplay mechanics, UI, UX, and backend API.

Gameplay

To emulate the precision of real skateboarding, I invented a unique control system using only three touches. Each distinctive trick animation is dictated by swipe direction, speed, and distance instead of using a predetermined playback. The first touch controls the pop, the second touch controls the spin, the third touch controls the flip, and an optional fourth touch adds late spin or flip. With three taps or swipes, you can perform over 1,000 different tricks with true repeatability, relying on muscle memory rather than a probability algorithm.

The biggest challenge with a realistic skateboarding game is making a trick difficult to land initially, while allowing the user to land it consistently with practice. To help players become more consistent, I developed a practice mode where XP points are earned and stored each time a trick is landed until a ceiling is hit. A player's XP% for a specific trick assists in snapping the board rotation closer to the threshold of allowable movement. Match points are determined by how "clean" a trick is landed, which compares how closely a user flipped their board to the perfect version of that trick.

Backend

Skate Champ uses an Amazon Web Services autoscaling EC2 group that runs 10k lines of Node.js code I wrote to process game data and other information. Frequently accessed data is stored in DynamoDB, while historical data is stored long-term in S3.

Nearly 400k mobile devices have registered for push notifcations and messages are published cross-platform via Simple Notification Service (SNS). The random challenger queue is powered by Simple Queue Service (SQS) to prevent duplicate matchmaking.

Advertising

To maximize ad revenue, I built custom ad mediation into the application. Based on performance, the server chooses the interval at which ads appear, which ad networks are used, and which ad formats to display. Fill rate and eCPM for each network are logged and compared to ensure that the most profitable ads are displayed most often.

User Interface

To create an immersive cross-platform experience, I built a UI framework for the buttons, modal windows, alerts, scrollviews, and fonts rather than using native equivalents. The HUD for practice and match modes posed a challenge in organizing user data, trick suggestions, a stance toggle, social sharing, and shortcuts to the help and shop pages. Additionally, an overlay appears after each trick attempt that displays statistics specific to the user.


Skately.com

300k registered users and 14 million pageviews.

Skately is an eCommerce and content website for skateboarding and publisher of skateboarding-themed iOS and Android apps. I was responsible for all web and mobile products, start to finish. Concept, roadmap, branding, frontend and backend development, UI, UX, database design, payment processing, SEO, and advertising strategy.

Skate Shop

Due to the unique requirements for ordering skateboard parts, I built an eCommerce platform from scratch with the CodeIgniter PHP MVC framework. The complete skateboard builder allows customers to choose each part for their board and filter by products that are age-appropriate and compatible with their other selections.

Shopping Cart

The cart and checkout system evolved through A/B testing several page variations and optimizing for conversion. By analyzing user behavior, we were able to reduce bounce rate and improve the overall user experience by simplifying the information and options presented to the user.

Library

A giant relational database of skateboard history and media, the library is the main traffic source for Skately.com. Over 3,000 rider profile pages, 15,000 scanned advertisements, and 10,000 video clips create a stockpile of data that was previously unavailable online.

Mobile Apps

In addition to Skate Champ, I built three other mobile applications for Skately. Skate Pop is a dynamic trivia game against friends, Skate Logos is a tool to design a custom wallpaper for your device, and Bag of Tricks is a trick database with tips, illustrations, and videos.


Embedr.com

Organically attracted 7 million unique visitors with 600K external links

Embedr was a free service that gave users the ability to collect videos hosted on different websites and play them all in a single, embedded player. We created a uniform interface and experience for videos that were intended to be watched together but were only available from multiple sources. The service attracted 7 million unique visitors and was featured in TechCrunch, LifeHacker, PCWorld Magazine, and ReadWriteWeb. The embed code generated 600K backlinks from unpaid external sources and the branded player received 30M impressions per month at its peak. The co-founder and I decided to sell Embedr.com in 2013 to pursue other interests. I was responsible for the branding, UI, UX, database design, frontend and backend development. The service has since pivoted to a different product, but my original interace can be viewed below. The service was built upon the CodeIgniter PHP MVC framework.


Activerideshop.com

Redesign for an eCommerce store with $15M in annual sales

I was responsible for the UI, UX, and frontend development for the 2008 redesign of Activerideshop.com. I proposed several iterations and engaged with top executives to ensure we captured the look and feel of an Active brick-and-mortar store. I visited retail locations and built a style guide that felt familiar to the local store shopper. I was also responsible for designing a white label version of the website for ESPN. The website has since been redesigned, but my interface was used for seven years and can be viewed below.